Collier County homeowners saved $988 in taxes in the last fiscal year because of tourists’ sales and gas tax contributions. To sustain and grow this and other benefits of Collier’s tourism economy, it is important that the local Convention and Visitors Bureau continue to provide effective tourism marketing campaigns paid for by the tourist development tax paid by visitors.

To further enhance residents’ understanding of tourism’s impact on their day-to-day lives, the Florida Association of Destination Marketing Organizations (FADMO), the voice for Florida’s county tourism promotion agencies, in partnership with the Naples, Marco Island, Everglades Convention and Visitors Bureau, announces the launch of a new education campaign, “Paradise Coast Tourism Works for Me.” The announcement follows Florida Tourism Day, where area tourism executive director Jack Wert met with the Collier County legislative delegation about various tourism-related efforts.

While the tourism industry employs more than 37,500 Collier County citizens and provides the county with over $1.98 billion in annual economic impact, the benefits to residents are even more wide-ranging. Tourism-related tax revenue and visitor spending helps fund beach and inlet projects, county museum operations, environmental programs and educational initiatives for children including special exhibits such as Penguins in Paradise at Naples Zoo and Dinosaurs: Back With a Roar! at the Naples Botanical Garden.

“Not every resident works in the tourism industry, but the tourism industry works for every resident,” said Jack Wert, Executive Director of Naples, Marco Island and The Everglades. “From beautifying our beaches and sustaining our environment, to spurring our vibrant arts and culture scene and providing quality education for our children, tourism enhances the quality of life in Collier County.”

The campaign, created and paid for by FADMO, helps promote awareness of tourism’s positive impact on each and every Floridian, and details the work county tourism promotion agencies must do to attract visitors to their communities rather than competing destinations worldwide.

To learn more, visit and connect on social media via Facebook and Twitter at @pctourismworks and the hashtag #ParadiseCoastTourismWorks.

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