After 21 years of business, Marco Craft and Shell Company has undergone a name change and has relocated to a new (but familiar) location. The Marco Walk Plaza welcomes Shore Goods to its front corner spot facing the hotel beach resorts on Collier Boulevard.
Since 1997, owner Cindy Roloff has provided Marco Island with some of the finest “beachy” DIY supplies, gifts, shells and vintage finds. Clearly, the store has more to offer than just craft supplies and shells. Now with a more generalized name, Shore Goods brings in even more locals and curious tourists. It also is an easier name for search engines, particularly for customers using map applications on their smartphones.
Shore Goods was at its previous location in Marco Town Center for the last 16 years. However, the store originally began in Marco Walk, where it operated for its first five years. The main reason for the move was the need for more space. The store simply outgrew its previous location and Roloff felt that it was the right time to try something new. The owner communicated the move with her customer base through her website and Facebook page. Family and friends helped with the big move. With its new location and makeover, the response has been extremely positive.
“I believe the reason we’ve been able to make it through 21 years is because we don’t stay stagnant on anything,” Roloff commented. “We’re constantly changing things around. Sometimes the products dictate the change, but often we get bored and want to try something fresh.”
Shore Goods is not just a craft store. People are often surprised to discover that the store has more than just shells and crafts. Roloff’s husband Scott creates large wood cutouts of mermaids and various sea creatures like sand dollars and seahorses. He also makes wood trays and Lazy Susans featuring the latitude and longitude coordinates of Marco Island. Other home decor items include Marco Island Candle Company candles and Naples Soap Company soaps. The store stocks sterling silver jewelry, most of which is locally made. The shells and sea life include both local and exotic shells. DIY supplies are a nod to the beach and are perfect for making your own mementos of a visit to the island. The vintage pieces are one of a kind; you will not often find the same item restocked. These items include oars, lobster traps, fishing floats and nautical lights. Once a vintage item sells, it cannot be replaced, which makes it even more special. Just last week a 1960s surfboard was sold, a favorite of Roloff’s. With so many antique and vintage nautical pieces, the real joy of the store is evident when a customer finds a new favorite piece to take home.
“There’s obviously a limitation to what I can squeeze into my house,” Roloff joked. “So the next best thing to buying awesome pieces for myself is buying it and enjoying it in the store for a short period of time…then seeing it go to somebody else and see their enjoyment from it.”
As the store waits for its new sign permit to be approved and later installed, it is fully open for business. Store hours are from 10 AM to 8 PM Monday through Saturday and 12 PM to 6 PM Sundays.
“I feel so lucky to have been doing this for 21 years through the continued support from my family, friends, and the local community,” Roloff stated.
Stop in and browse countless coastal treasures both big and small to give your home an authentic beach house vibe. Shore Goods is located at 599 S. Collier Blvd., Unit 315 on Marco Island. For more information call 239-394-7020.