The Florida Restaurant and Lodging Association today released data supporting the efforts of VISIT FLORIDA and the millions of dollars spent on marketing tourism programs used to bring visitors to the Sunshine State. Florida currently enjoys a $79.34 RevPAR rate, which is above the national average of $68.69. Growth in revenue is 8.3 percent for Florida in 2013 over 2012 versus 5.4 percent for the United States.
Florida consistently has led the nation when comparing hotel occupancy rates, average daily room rates (ADR) and RevPAR statistics. RevPAR, or revenue per available room, is calculated by room revenue divided by rooms available. The data compares hotel occupancy rates from 2010-2013 with the national average, which shows Florida consistently in the lead.
For more information, go to www.FRLA.org.