Pure Florida’s Naples and Fort Myers locations are honoring Breast Cancer Awareness Month in October with a special promotion to support the fight against breast cancer. When guests purchase any Pure Florida cruise, tour, excursion, gift card or apparel in October and wear pink on the day of their Pure Florida experience, a portion of the proceeds will go to the American Cancer Society’s “Making Stride Against Breast Cancer” program. Pure Florida’s support of the “Making Strides Against Breast Cancer” cause is inspired by a close friend and colleague, Barb Frederick, who is currently undergoing treatment for breast cancer.
To join the fight against breast cancer, Pure Florida has also formed a “Making Strides Against Breast Cancer” Pure Pink team. Pure Florida will participate in the upcomingOct. 17 Making Strides of Naples walk. For more information on how to join the walk, or to donate directly to the Pure Florida’s Pure Pink team, go