More than 21 years ago, a small group of Publix associates in Gainesville, Florida signed up to walk and raise funds for the March of Dimes to help make a difference and improve the health of babies. Today, that team has grown into a companywide campaign, with more than 179,000 associates in 1,111 stores, and with the support of their customers, Publix has raised more than $57 million to help give every baby a fighting chance.
“We are very proud of our 21-year history with the March of Dimes, and supporting healthier moms and stronger babies is an extension of who we are,” said Maria Brous, Publix director of media and community relations. “Our customers and associates trust us to support organizations and programs that make a difference in the communities in which we live and work.”
The grocery giant will ask customers to join them in their annual fundraising drive starting on April 9th and running through April 30th. At checkout, associates will sell cutouts on which customers can write their name or the name of a baby they love. The register campaign coincides with March for Babies, the March of Dimes signature event, which occurs on April 30th in most areas.
“Out of 20,000 teams in the country, Publix ranks as our #2 March for Babies team in the nation. They are one of our most valued partners and their support to the community is matched by their associates’ enthusiasm for this campaign. We are grateful for their leadership and commitment to joining with us for stronger, healthier babies.” said Dr. Jennifer Howse, March of Dimes president.
Founded in 1930, Publix Super Markets is the largest and fastest-growing employee-owned supermarket chain in the United States. Publix and its associates excel in community involvement, volunteerism and a commitment to our market areas and beyond. Publix’s commitment to diversity has contributed to our success in being a great place to work and shop.
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and information, visit marchofdimes.org or nacersano.org.