It’s only days before Christmas and contrary to expectations—thankfully—my shop is humming to the likes of Santa’s Workshop. The national retail barometer is showing that many large brick and mortar stores are well below their level of expected sales so far, unless there is a large last-minute push. Internet shopping sales will most likely break all records this year. For most folks, the purchase of expensive jewelry without seeing it or touching it may seem a bit foolish, especially if it involves a wad of cash. So maybe it’s for that reason and on top of that our current epidemic situation?
This is the last wake-up call to the gentlemen out there; this paper hits the streets on Christmas Eve day, yes, I’m sorry it’s short notice… So, if jewelry is on your Hunny bunny’s must–have list, you better get your tukus it in gear! It’s been amazing; diamond jewelry sales have broken all records for me, and that includes rings, stud earrings, hoops, and especially sea life pieces. Most popular this year are sand dollars.
If diamonds are not on her list—only met one woman who didn’t like diamonds and she was a nun—there are a thousand or more options that will fit the bill and free gift wrapping to boot!
My gold and sterling Marco bracelets and Angels have sold out twice already. I expect demand to continue well into season.
Plus, of course my busy days before Christmas would not be complete without the clueless bringing in ridiculous problems and repairs that have no resemblance to a jewelry repair or anything a goldsmith would even attempt to fix. Cellphones, a GPS on an Apple Watch, and a car key remote have been in so far this week. Then there are the ones who have freezer bags full of little projects or that have questions about or have items that have broken for over a decade, and they feel that three days before Christmas is a great time to see me about these matters.
Oh, Boy! The Holidays really brings them out of the woodwork!
I thank my reasonable and grateful clientele for their understanding and common sense and most of all… For the gifts of cheer, the cookies and candies—especially the brandy!
Sorry that this article is so short and sweet, I have much to do and so little time to do it, I expect it to be busy till Thursday afternoon. I thank each and every one of you who have made this unpredictable holiday season incredibly successful and my staff at The Harbor Goldsmith, that includes family and yours truly wish you all a Merry Christmas, a safe and healthy New Year!
Richard Alan is a designer/goldsmith and owner of The Harbor Goldsmith of Marco Island and welcomes your questions and comments about All That Glitters at www.harborgoldsmith.com.