The Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB) has been awarded a four year renewal to its accreditation from the Destination Marketing Accreditation Program (DMAP), an international accreditation process developed by the Washington, DC-based Destination Marketing Association International (DMAI). In earning the prestigious DMAP accreditation, destination marketing organizations (DMOs) communicate to their communities and potential visitors that their bureau has attained a significant measure of excellence. The CVB received its first DMAP accreditation in 2006, and this renewal will be effective for an additional four years,
“It’s an honor to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in the field of travel and tourism,” said Jack Wert, the CVB’s executive director.
To achieve accreditation, tourism bureaus are required to provide detailed evidence of compliance with 54 mandatory standards and 33 voluntary standards that include a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research and market intelligence, innovations and stakeholder relationships.
“Renewal of the CVB’s accreditation required us to review all of our policies and procedures to be sure we were in compliance with the mandatory and voluntary standards, and to submit documentation of our strategic marketing plan, our communications plan and our operational policies,” Wert added. “This accreditation renewal tells the Collier County community, potential visitors, tour operators and meeting a planner that our tourism bureau has attained the highest level of excellence, assuring that their trust is well placed and they are in good hands.”
DMAP is an independent international accreditation body and a leader in performance issues in destination marketing. For additional information on DMAP visit www.destinationmarketing.org.
The Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB) is the official destination marketing and management organization for Collier County, Florida, funded entirely by the Collier County tourist development tax (TDT). The CVB manages the dollars generated by the TDT, which pays for beach renourishment and inlet management, county museums, destination marketing programs and special grants. The CVB provides information and free visitors guides for consumers, travel agents, tour operators, meeting planners and travel journalists at all area visitor information centers, and atwww.ParadiseCoast.com or 1-800-688-3600.