The Marco Island Police Department recently concluded its participation in the state-wide Click it or Ticket traffic safety campaign. This initiative is a high-visibility education and enforcement effort designed to detect violators of Florida’s traffic laws with special emphasis on occupant protection. The campaign combines education (media and personal contacts) as well as enforcement – to elevate the importance of the benefits of safety belt use. Click it or Ticket isn’t about the citations; it’s about increasing the use of seat belts and saving lives.
During the initiative, MIPD conducted 311 traffic stops. During each stop, citizens received education regarding traffic safety and seat belts. Twenty-eight written warnings and six citations for seatbelt violations were issued, while thirty-three citations were issued for other traffic violations.
The Marco Island Police Department noted an increase of seatbelt usage by motorists on Marco Island of 20% at the conclusion of the campaign. A pre-survey was conducted and 72% of drivers and front seat passengers were in compliance by wearing their seat belts. After the two week enforcement period, a post survey was conducted which revealed 92% of motorists and front seat passengers were in compliance!
MIPD hopes this positive trend towards seat belt usage and traffic safety continues.