A couple of months ago Tarik Ayasun received a phone call from videographer, Dick Adam. The caller asked if he could film an interview with him. He explained Taray International, a local Marco Island company, was a finalist for an Excellence in Industry award by the Economic Development Council (EDC) of Collier County. “We didn’t hear anything more about it. We were at the awards luncheon and up popped the video of my interview.”
The Export Excellence award was presented to Taray International, a company owned by Tarik, his wife Janice and managed by their son, Jerol. They specialize in exports, handling $12,000,000 to $15,000,000 in exports annually. The company exports to customers and distributors in 70 different countries. Surprisingly, China is their number one importer with South America (as a group) running a close second. Tarik says he works harder now than ever before, but it is his work with the Florida District Export Council, Tampa Bay Export Assistance Center, U.S. Commercial Service, U.S. Department of Commerce, as well as Collier County EDC, contributed to Taray International being chosen for the award. “I attended a meeting of the council in Tampa recently which drew 300 people. It’s a matchmaking program which brings together manufacturers and suppliers with export management and export trading companies to promote exports.”
Tarik has been in the exporting business since 1975. “We moved to Marco Island from New Jersey in 1986. Coming here was an enormous advantage. This community offers a relaxed atmosphere for an otherwisestressful business. Customers want to come here to do business. Who wouldn’t? We work long hours, but living here gives us the time to do things we want to do. We’re able to be involved in the community; I served two terms as President of the Marco Island Charter Middle School board of directors, I am a member of Marco Island Rotary Club and presently Vice-Chair of the Code Enforcement board having already served twice as Chairman.”
“It’s estimated every export order creates ten jobs. Interestingly, out of all US companies, only 15% export! ” Tarik said from his office building on Collier Boulevard. Taray International has a warehouse at White Lakes Industrial Park in Naples as well. “Over 50% of our business focuses on equipment and supplies to retread tires. The rest is focused on buying and exporting American-made equipment like the thermic heaters line we handle. Many companies want to export and market their products and increase their overall sales; however they don’t know how to get product from the USA to the overseas markets. Every export order is different and there is not one standard template. We do offer consulting work to bridge that gap.”
The family also owns Sunshine Stitchers, successful business customizing apparel and gifts. Tarik writes the Beyond the Coast column for Coastal Breeze News utilizing his global experience and perspective. The Economic Development Council of Collier County has just announced a change to their operating structure which will better serve their mission of diversifying the economy and creating jobs.