Monday, January 20, 2020

Leadership Marco Media Day


On Media Day, the Leadership Marco Class of 2017 had fun learning all about the newspaper industry on their visit to Coastal Breeze News. Students worked in teams to prepare their very own front page. Read more about their visit on page A-18.

On Media Day, the Leadership Marco Class of 2017 had fun learning all about the newspaper industry on their visit to Coastal Breeze News. Students worked in teams to prepare their very own front page. Read more about their visit on page A-18.

Leadership Marco is in full swing. The four-month course put on by the Marco Island Area Chamber of Commerce takes¬ local community members on an intensive learning experience. The class of 2017 is currently in the process of familiarizing themselves on all things Marco Island. From our history, to our local government, to tourism and hospitality—no educational stone will go unturned.

Teammates Sue Olszak, Samantha Kopren, Abby Yetter, and Kaitlen Magdalener glue together a sample front page of the Coastal Breeze News. Photo by Jesus Calo

Teammates Sue Olszak, Samantha Kopren, Abby Yetter, and Kaitlen Magdalener glue together a sample front page of the Coastal Breeze News. Photo by Jesus Calo

Last week the students participated in Media Day, where they learned the ins and outs of the local media platforms here on Marco Island, Naples and Fort Myers. As part of Media Day the Coastal Breeze News (CBN) gave a presentation to the class with Publisher Val Simon, Journalist/Copy Editor Jessica Hernstadt, Production Manager Don Haberkorn, and special guest Randall Kenneth Jones.

The Leadership Marco class was asked to come up with headlines and choose photos for a mock edition of the Coastal Breeze News. Photos by Samantha Husted

The Leadership Marco class was asked to come up with headlines and choose photos for a mock edition of the Coastal Breeze News. Photos by Samantha Husted

Presenter, Randall Kenneth Jones, is an award-winning writer, motivational speaker, actor and marketing and public relations guru. For his recent book, “Show Me,” he interviewed more than 100 celebrities and newsmakers. Jones has a long history in the news industry, including his work as a regular columnist and contributor for a number of local and national publications, including Coastal Breeze News. Those in attendance learned exciting news that in October, Jones will join the podcast, Nice Guys on Business.

Production Manager Don Haberkorn explains the exercise to the class.

Production Manager Don Haberkorn explains the exercise to the class.

Jones led the Leadership Marco students through an interactive mock press conference to give them an idea of what it’s like to work in the newspaper industry.

“I have a statement to read to you, the Marco Island press corps,” he said in his opening remarks.

Jones presented the group with a fictitious account of flooding on Marco Island and in Goodland that resulted in a beached manatee. The students acted the part of the reporters, asking Jones to comment on the details of his statement.

Leadership Marco student Kaitlen Magdalener of “Manatee News” asked, “Was the manatee injured?” Other students chimed in with follow up questions in an attempt to gain more information on the made up situation.

Samantha Kopren and Sue Olszak look on during Leadership Marco’s media day presentation.

Samantha Kopren and Sue Olszak look on during Leadership Marco’s media day presentation.

Following the press conference, Haberkorn charged the Leadership Marco class with designing a front page for the newspaper. The students were given stories, images, a cardboard template and glue sticks. Working in teams, they had to come up with headlines and decide which stories went where.

The goal of the mock press conference and subsequent creative exercise was to give the Leadership Marco students a taste of what the Coastal Breeze News team does on a daily basis. From covering local news stories to producing the pages of the paper, the students were able to immerse themselves in the world of a local community newspaper.

From left: Presenter Randall Kenneth Jones with Coastal Breeze News Journalist/Copy Editor Jessica Hernstadt, Production Manager Don Haberkorn, and Publisher Val Simon. Photo by Jesus Calo

From left: Presenter Randall Kenneth Jones with Coastal Breeze News Journalist/Copy Editor Jessica Hernstadt, Production Manager Don Haberkorn, and Publisher Val Simon. Photo by Jesus Calo

The Leadership Marco Class of 2017 will continue to meet for the next few months. The course will conclude with a graduation ceremony in January 2018.

Thomas Mann and Wanda Day Burson discuss which photo should be used for the side story of the front page.

Thomas Mann and Wanda Day Burson discuss which photo should be used for the side story of the front page.

Randall Kenneth Jones led a mock, improvisational press conference for the Leadership Marco students. Here Wanda Day Burson acted the part of a news reporter.

Randall Kenneth Jones led a mock, improvisational press conference for the Leadership Marco students. Here Wanda Day Burson acted the part of a news reporter.

Production Manager Don Haberkorn overlooks teammates Dr. Gerald Swiacki, Heather Hall and Stefan Bolsen as they work together to create a front-page story.

Production Manager Don Haberkorn overlooks teammates Dr. Gerald Swiacki, Heather Hall and Stefan Bolsen as they work together to create a front-page story.

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