I’ve had the privilege to own here in Collier County for over 30 years now. Collier is as much part of my home as is Marco Island. I’m proud of this area, not only because of the sunshine and comfortable temperatures, but for the wonderful planning that has gone on by government and institutions which make up this small portion of Southwest Florida.
Now I’m not saying there haven’t been problems or embarrassments. I’m not sure any area of this great nation hasn’t experienced some events or decisions that they wouldn’t want to have a “do-over” on. In fact, they’ve probably had more than one on occasion, unless of course they’re fibbing to you.
Can you imagine how embarrassed Kodak was when they chose to pass on digital cameras in 1977? It failed to move forward on a technology it had filed a patent for that year and instead continued to focus on film. Well, I think we all know how that played out.
Whatever happened to the video movie rental business? Did you know that Blockbuster, the king of that business platform, passed on a Netflix opportunity? Between the success of online streaming services and those small kiosk rental machines it was only a matter of time before Blockbuster went bankrupt, and it did.
Do you remember the Edsel? I’ll bet you Edsel Ford didn’t for several years before his passing. His dream car was overpriced, overhyped and came out just before a recession. Bad timing, poor quality and reliability all led to the early demise of the line and a $250 million-dollar investment by the company.
Do you think the Russians were a little too cocky when they came up against the U.S. Hockey team in the 1980 Winter Olympics in Lake Placid, New York?
How long do you think it took Mike Tyson to realize he had not taken Buster Douglas seriously enough in 1990 when he crawled up off the mat at their bout on February 11, 1990 in Tokyo, Japan?
If you’re a football fan, you can’t help but remember the upset victory when David took down Goliath, as Appalachian State beat the mighty Michigan Wolverines in 2007, as they blocked a last-minute Michigan attempt at a winning field goal.
I think about all these historical missteps in the history of business, sports and even politics. I think about them as the Naples Community Hospital appears to have stumbled some in this unfortunate roll-out of a change to its admission and treatment policy. They face a major push back by the public and the medical community here in Collier County. That push back is coming at the expense of the reputation of a great institution within our community.
Now don’t get me wrong, I have nothing but respect for the NCH management and staff. I’ve even been treated there on a few occasions and have nothing but compliments for the wonderful treatment and quality of care that I have received.
However, if they paid some expensive PR firm to announce these changes to both the public and local medical community, they should ask for their money back. Allen Weiss has excelled at his responsibilities during his twelve plus years as NCH’s CEO. The two hospital, 715 bed, integrated health care system is one of the finest in the country, but this is not one of its shinning hours.
Sometimes it takes swallowing hard to admit you may need to rethink and regroup rather than stand your ground and face an outcome no one wants.
The discontent in the community is continuing to grow. Some of it may be for a lack of understanding of the intent of the changes or the impact that it will have on the sacred physician/patient relationship. I’m sure the level of this push back has come as a surprise to all involved.
The intense rejection by both physicians and the general public has growing daily. Signs have been popping up throughout the Collier community and the anger continues to grow.
Major fundraisers for the hospital and some of its research projects are being canceled, such as the Magnolia Ball. That one event would historically raise between $1 and $1.4 million for the hospital.
The situation appears to be spiraling out of control, with some physicians and staff from inside the hospital considering legal action. However, the hospital board appears firmly behind Dr. Weiss and his plan.
I would hope that we could enter a “cooling down period” and all parties step back from actions that no one desires. We need to restore calm and a reasoned dialogue between the hospital, the healthcare professionals both inside and outside that institution and the general public.
The community needs and deserves a strong NCH that continues its reputation for quality services and a stellar reputation for putting the patient first.
NCH… This is my hospital…