Collier County tourism research shows 154,000 visitors stayed in paid lodging in October 2019, an increase of 12.7 percent over October 2018. Those visitors also spent 16.4 percent more, resulting in over $143 million of positive economic impact to the county.
Visitation, occupancy, spending and other key tourism indicators were reported Monday, November 25, at the monthly Collier County Tourist Development Council meeting, based on a report from Tampa-based Research Data Services, Inc.
Additional highlights for October compared to the same month last year include:
- Occupancy rose 5.3 percent to 67.5 percent
- Average daily rate increased 4.3 percent to $176.70
- Revenue per available room grew 9.9% percent to $119.30.
Anne Wittine, Director, Data Analysis at Research Data Services said that “October was a record month for Collier County with visitation, tourist spending and overall economic impact all showing sizable gains.” She also noted that occupancy grew even with the recent addition of new area hotel rooms and sporadic episodes of red tide.
Several other positives for Collier County, coming out of the October report, include: strong growth in visitors from the Midwest, up 22.8 percent; number one in-state Florida market, up 8.7 percent; and visitors from Europe, including the U.K. and Germany, up 19 percent.