Thursday, November 26, 2020

Cathy Rogers: Luxury Real Estate Specialist

John Toth, Cathy Rogers, Frank and Gingie Keefer at the Shanahan hosted soiree as a sneak preview to the American Cancer Society’s 2014 Imagination Ball held last February.

John Toth, Cathy Rogers, Frank and Gingie Keefer at the Shanahan hosted soiree as a sneak preview to the American Cancer Society’s 2014 Imagination Ball held last February.

C15-CBN-10-17-14-5Cathy Rogers has spent the last 10 years honing her craft to become one of Marco Island’s top Luxury home sales specialists. For the last three years, she has been a top sales agent with Premier Sotheby’s International Realty, and her 2014 home sales have reached $12 million so far in 2014.

“I love this work,” Rogers explains. “I am a people pleaser. I love finding the right property for the right person. I love it when people are happy with their purchase or the sale of their property. I go above and beyond to make that happen.”

Rogers grew up in a small town near Bowling Green, Ohio, but she had big dreams. After high school, she traveled across the country to attend Sacramento State College in California, and after graduating, she embarked on a life of travel as a flight attendant for United Airlines. She worked for the airline for 30 years.

“I have traveled and lived all over the world, but when I came over the (Jolley) bridge, I fell in love, and said this is home,” Rogers says of coming to Marco. “This is paradise…I grew up in a small town, and I love that Marco has a small community feel to it. You feel safe here, and the people are wonderful. You just can’t beat it.”

From that moment on, Rogers adds, she was “ready to put my feet on the ground,” and she says making the transition from Corporate America to running her own real estate practice “was not hard at all. I am very entrepreneurial minded. Even when I worked for the airlines, I had my own businesses. I learned a hard lesson when United filed for bankruptcy. We all lost our pensions. I have more control over my own destiny with my own business.”

She began by getting to know her market. While she has sold properties north to Bonita Springs, Marco Island is Rogers’ expertise. She has spent years studying the local market, submarkets and properties — the product that is Marco Island. “You have to get in your car and drive around,” she says. “You have to do your own analysis. You have to understand the different areas of the island. You have to understand the different nuances. You have to know it, and be a hard worker. This business is not for someone who thinks it will just come to them.”

Rogers worked to educate herself in all things real estate as well, and she holds numerous real estate certifications and designations, including the advanced Custom Luxury Home Marketing Specialist (only 1 percent of realtors achieve this); Council of Residential Specialists Certification (only

 

 

4 percent of Realtors in the nation have this designation); Graduate Real Estate Certification; Seniors Real Estate Specialist; Certified Distressed Property Expert; Accredited Buyers Representative Certification; and the highly sought after Million Dollar Guild designation.

She also has earned numerous real estate performance awards, including Sales Team of the Year for several years, Gold and Platinum awards, and served on the Agent Leadership Board while with Keller Williams Realty.

“I am not someone who does something half-way,” she admits. “I have a go-getter personality.”

Three years ago, Rogers also strengthened her competitive edge by joining Premier Sotheby’s. The brokerage’s global and international focus on luxury real estate appealed to her business sense. “Sotheby’s is an international company. Our properties are marketed worldwide. They are on over 500 web sites, have their own marketing department, have their own Sotheby’s Auction magazine and yearly put out their own local magazines.as well as advertise in local newspapers. Within 24 hours of listing, homes can be found in the Wall Street Journal and New York Times.”

In addition to the company advertising, Rogers personally advertises on YouTube, DuPont Registry, Gulfshore Life and others. Currently, she is using a local television station for one of her properties. “There are not a lot of Realtors who will spend that kind of money to market properties,“ she says. “But, you must have a great marketing plan in place to have an ‘edge’ in the market place.”

She strives to provide the ultimate in customer service for her clients, believing that a realtor must listen to their clients at all times and perform above and beyond the status quo. She is bolstered by her Mid-Western upbringing: “You have to be on your toes when you are on an island with this many realtors. I grew up with three brothers so I had to be competitive. There is enough for everyone to go around, though. You just have to have the listings, and you have to be with a good company that has a good marketing plan.”

For those in the market to buy or sell as house, Rogers says: “Find an agent you can trust, who is knowledgeable and who will take you through the process like family. A Realtor’s reputation is everything.”

And, for women looking to start their own business, she adds, “Never say no; let the other person say no. Never shut a door; always leave it open. You have to be a people person and have common sense in this business. Get as much education as you can, as many designations as you can. That way you are better equipped to handle whatever comes your way.

“Believe in yourself,” she adds. “You have to want it, and work very hard, or it won’t work.”

 

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