Tuesday, September 22, 2020

Berkshire Hathaway Believes in Marco

 

 

By Coastal Breeze News

On October 1, Berkshire Hathaway made history on Marco Island. The official change-over from Prudential Florida Realty to Berkshire Hathaway Home Services Florida Realty was celebrated with a bit of cake and champagne. “Berkshire Hathaway was recognized in Barron’s as being the number

Judy Kenney and George Percel review new materials SUBMITTED PHOTOS

Judy Kenney and George Percel review new materials SUBMITTED PHOTOS

one company in the world. Never before has Berkshire Hathaway lent their name to a brand. The Berkshire Hathaway brand will have in this market more resonance.” said George Percel, Managing Broker. “This was an enormous undertaking. Not only are there signs, letterhead and marketing materials
George readies the champagne.

George readies the champagne.

to change, but a new set of strict rules must be followed to ensure the high quality of the brand. This week, two former Prudential franchises in California and Connecticut rolled out their conversions; today, Florida. Offices in those states are wholly-owned subsidiaries of Berkshire Hathaway.”
Michelle Wright, Mary Jo Koval, Dick Shanahan and Charley Johnson toast the new name.

Michelle Wright, Mary Jo Koval, Dick Shanahan and Charley Johnson toast the new name.

George continued, “Berkshire Hathaway HomeServices Florida Realty is the first franchisee to make the switch. This will be a work in progress.”

Agents seemed pleased with the change. According to Jon Busch, “This change puts us at another level. It’s a highly regarded company.” Michelle Wright, “It’s

Cheering the change: Paige Rhodes and Sharon Kennedy

Cheering the change: Paige Rhodes and Sharon Kennedy

very exciting.” Mary Jo Koval, “It is nice to be re-energized and that’s what a change like this does for an agent. It’s very exciting.”

George explained, “Berkshire Hathaway is well-known as being Warren Buffet’s holding company. It is also an American institution which gives confidence and familiarity to many of our customers.”

 

 

 

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