Aqua Beachwear has relocated.
After ten years at its Marco Walk location, Aqua Beachwear has taken over the space formerly used by Island Drug in Marco Town Center. The move has increased the shop’s size from 1,900 square feet to 3,000 square feet, allowing Aqua Beachwear to expand it offerings to more than 5,000 bathing suits, cover-ups and various beachwear accessories.
“We chose our new location to enlarge our selection, offer more accessibility to our customers and gain more visibility,” explains Don Bauer, owner of Aqua Beachwear. “We are very pleased with the move. Our sales are up substantially overwhat they were in our old location for the same period last year.”
Fort Myers-based Aqua Beachwear has 17 stores, including one in Scottsdale, AZ, and one in St. Thomas, U.S. Virgin Islands. The Marco Island shop opened in 2001.
Aqua Beachwear became a retail bathing suit powerhouse after the original Sanibel store was purchased by Don and his wife, Mary, in 1994. Since then, they have made it their mission to provide top-notch customer service and an unparalleled selection of bathing suits — 42 premium brands — at each location.
“We have an unequalled breadth and depth of product,” adds Don.
Let’s face it.Most women would rather have a root canal than go bathing suit shopping. In fact, a recent survey of women in California conducted by the San Francisco-based retail chain Mervyn’s found that women would rather clean the bathroom, do the laundry, take their car to be serviced and even receive a call from a telemarketer than shop for a new bathing suit.
The Bauer’s found this out first hand shortly after buying Aqua Beachwear, when Mary stumbled upon a customer crying in the fitting room. From that point on, Mary made it Aqua Beachwear’s mission to whisk away the pain and anxietyof bathing suit shopping through a discreet and personalized shopping experience.
According to Kimberly Barber, Aqua Beachwear’s district manager and original manager of the Marco Island shop, the mantra has been a success: “In general, we are fit specialists. When a customer comes here, they know they will find something, and it will fit. We can truly fit almost anyone.”
“Bathing suits aren’t something you just buy off the shelf,” she notes.
The new Marco Island location adds to the experience with its open square space, soothing tunes and inviting racks of colorful bathing suits and cover-ups.
“It really is the ideal space,” says Barber. “We gutted it and completely transformed it.”