Tuesday, July 16, 2019

200 Florida Publix Stores to Carry Taste of Immokalee Products


Taste of Immokalee, a social business created and operated by high school students, is proud to announce that its line of salsa and sauces has been selected for inclusion in the Publix Florida Local Program. Initially available in select Collier County stores, Taste of Immokalee expanded to include Lee County in 2018. By the end of May 2019, Taste of Immokalee products will be available on the “Buy Local” shelves in approximately 200 Publix stores throughout Florida.

|Submitted Photos

“We are so grateful to Publix for their support of our mission, and willingness to give our student-run business the chance to prove successful when we started in 2014,” said Marie Capita, Executive Director of Taste of Immokalee. “We are also grateful for our partnership with Lipman Farms, which enables us to use their fresh, locally-sourced tomatoes in all of our products.”

Taste of Immokalee products are unique not only because teen entrepreneurs are behind the business, but also because the profits are used to support youth programs and alleviate poverty in Immokalee.

“Immokalee is one of the poorest communities in Florida; it is also home to many of our students,” said Ms. Capita. “Their passion for Taste of Immokalee is driven equally by their desire to learn the skills needed to succeed in business, and to make an impact and break the cycle of poverty that is rampant in their hometown.”

Taste of Immokalee’s line of fresh, flavorful products that give back include:

  • Fire Roasted Tomato & Jalapeno Salsa
  • Pineapple & Mango Salsa
  • Chipotle BBQ Sauce
  • Mandarin Tangerine BBQ Sauce
  • Habanero Hot Sauce
  • Serrano Hot Sauce

While the products reflect a heartwarming story, one might wonder how they taste. At a recent event in Miami, then-Dolphins player Ja’Wuan James shared in an interview with WSVN FOX Miami, “The flavors are amazing!” Look for Taste of Immokalee labels (designed by one of the student entrepreneurs) on the Buy Local display at your favorite Publix store.

Taste of Immokalee is a benefit corporation founded in 2014 by Immokalee-based One by One Leadership Foundation. What began as a seed of an idea by a group of local high school students has grown into a social enterprise that creates and sells specialty food products representing the unique blend of Immokalee’s culture and rich agriculture. Taste of Immokalee is committed to providing students with hands-on experience in all aspects of business, with a focus on giving back. Profits are returned to the community of Immokalee to benefit youth programs and alleviate hunger and poverty.

For more information, visit www.TasteofImmokalee.com.

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