Tag Archives: Visit Smith

Creating a Buzz Through Advertising

BUZZING

BUSINESS BASICS Camden Smith DREAMFly Marketing This column focuses on creating a buzz using the marketing tactic, advertising. While press releases and article writing create some media buzz, organic promotion is easy if publicity is connected to advertising. Ways to Create Advertising Buzz Marketing research has shown that to create positive marketing buzz advertisers must connect with consumers and stir ... Read More »

Going Out on the Edge for Advertising

advertising

BUSINESS BASICS Camden Smith DREAMFly Marketing Too often companies are weary of being different and yet when seeking marketing advice, the first request managers make is to set the company apart from the competition. Leaders must decide what they want. Being unique often means taking a risk in advertising, whereas being safe may mean simply redundantly promoting a business through ... Read More »

How to Write an Online Article

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BUSINESS BASICS Camden Smith DREAMFly Marketing Our marketing firm receives numerous requests to write articles for businesses online, because managers struggle with understanding how to write for search engine optimization. In my last column, I suggested businesses look at hiring content writers for their websites and to submit articles to websites such as mashable.com, ezinearticle.com, examiner.com, ehow.com and articlesbase.com. Some ... Read More »

Building Client Standards

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BUSINESS BASICS Camden Smith DREAMFly Marketing Being right is not always right for business. Developing strong customer service standards may mean adjusting a business’s attitude to improve sustainability of revenues. Customer service standards often encompass scripts for sales calls, how to handle upset customers and standards of discounts or other solutions staff is able to provide to consumers. The best customer ... Read More »

How to engage this season

Customer service is key. SUBMITTED photoS

BUSINESS BASICS Camden Smith DREAMFly Marketing Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special, encouraging them to invest in the company by purchasing your goods and services. Become the best sales person possible with five quick steps. The first step to engage customers is ... Read More »

Social Media Confusion

SocialMedia

BUSINESS BASICS Camden Smith DREAMFly Marketing Facebook, Twitter, Linkedin, Foursquare, Yelp, Google Plus, Instagram, Pinterest and the newly relaunched myspace are just nine of more than a dozen social media choices for businesses to use as a means for connecting with consumers online. The number one question asked of my marketing firm is which one do I really need. The ... Read More »

New Economy Questions

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As season creeps into its final weeks, our marketing firm has received dozens of calls from businesses asking what advertising adjustments should be made for what appears to be a more stable economy. Since the 2007 economic slide, consumers have found more confidence in coupon clipping by reducing their spending. However, so far in 2013, consumer confidence is at an ... Read More »