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Tag Archives: Visit Smith

Creating a Buzz Through Advertising

BUZZING

BUSINESS BASICS Camden Smith DREAMFly Marketing This column focuses on creating a buzz using the marketing tactic, advertising. While press releases and article writing create some media buzz, organic promotion is easy if publicity is connected to advertising. Ways to Create Advertising Buzz Marketing research has shown that to create positive marketing buzz advertisers must connect with consumers and stir positive emotions. Buzz comes as a result of hitting a consumer’s sweet spot, meaning a topic they love to talk about and share with others by turning an ad campaign into a viral buzz online. Use humor or controversy to ... Read More »

Going Out on the Edge for Advertising

advertising

BUSINESS BASICS Camden Smith DREAMFly Marketing Too often companies are weary of being different and yet when seeking marketing advice, the first request managers make is to set the company apart from the competition. Leaders must decide what they want. Being unique often means taking a risk in advertising, whereas being safe may mean simply redundantly promoting a business through traditional branding. I endorse taking a chance, but make sure that chance is well researched. Recently, listening to the radio I heard an ad for a church attempting to connect with young audiences in need of entertainment-styled sermons, but it ... Read More »

How to Write an Online Article

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BUSINESS BASICS Camden Smith DREAMFly Marketing Our marketing firm receives numerous requests to write articles for businesses online, because managers struggle with understanding how to write for search engine optimization. In my last column, I suggested businesses look at hiring content writers for their websites and to submit articles to websites such as mashable.com, ezinearticle.com, examiner.com, ehow.com and articlesbase.com. Some of you requested writing tips for success. This month’s column focuses on four tips that are key to successfully writing an article for a third-party site and for your own website’s optimization with search engines. Submit articles that are 70 ... Read More »

Building Client Standards

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BUSINESS BASICS Camden Smith DREAMFly Marketing Being right is not always right for business. Developing strong customer service standards may mean adjusting a business’s attitude to improve sustainability of revenues. Customer service standards often encompass scripts for sales calls, how to handle upset customers and standards of discounts or other solutions staff is able to provide to consumers. The best customer service plan is cooperatively developed with a company’s marketing plan to ensure the brand’s tone of voice is consistent with consumers in advertising, in direct mail promotions, over the telephone and at the checkout counter. Every strong customer service protocol ... Read More »

How to engage this season

Customer service is key. SUBMITTED photoS

BUSINESS BASICS Camden Smith DREAMFly Marketing Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special, encouraging them to invest in the company by purchasing your goods and services. Become the best sales person possible with five quick steps. The first step to engage customers is to greet them with a friendly tone within three to five seconds of walking through your business’s doors. So often in retail, customers may be ignored due to staff helping others. Assign a greeter for the door to ensure every ... Read More »

Social Media Confusion

SocialMedia

BUSINESS BASICS Camden Smith DREAMFly Marketing Facebook, Twitter, Linkedin, Foursquare, Yelp, Google Plus, Instagram, Pinterest and the newly relaunched myspace are just nine of more than a dozen social media choices for businesses to use as a means for connecting with consumers online. The number one question asked of my marketing firm is which one do I really need. The truth is, it depends on a business’s online message and return-on-investment focus. Facebook remains the number one choice for most online users including business, but with recent security changes making it more challenging for businesses to connect with users, there ... Read More »

New Economy Questions

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As season creeps into its final weeks, our marketing firm has received dozens of calls from businesses asking what advertising adjustments should be made for what appears to be a more stable economy. Since the 2007 economic slide, consumers have found more confidence in coupon clipping by reducing their spending. However, so far in 2013, consumer confidence is at an all time high with the anticipation of good things to come. As business owners and managers begin to review their advertising plans, it is important to remember that without showing confidence in consumers, they may – in turn – not ... Read More »