Tag Archives: Super Bowl

Local Author Pens Book ?on Peyton Manning

Submitted Photo: Craig Kelley, left, with Peyton Manning, right.  (Man in center, unidentified.)

Submitted Twenty-four of Craig Kelley’s 29 seasons with the Indianapolis Colts were spent as the chief publicist for players and coaches, including 13 years for one of history’s finest players – Peyton Manning. Kelley recently was inducted into Louisiana State University’s Manship School of Mass Communication Hall of Fame. A native of the state, Kelley graduated from LSU in 1982. ... Read More »

Of Major Importance

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Coach Wayne’s Corner  Wayne Clark Every sport has its season ending championship series or game. In football it’s the Super Bowl, in baseball it’s the World Series, in hockey it’s the Stanley Cup, in soccer it’s the World Cup, etc. But the sport of tennis is somewhat different. Professional tennis is played on a year-round basis and does not have ... Read More »

The 2015 Sea Turtle Scoreboard

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By Kathy Worley, Conservancy of Southwest Florida Director of Environmental Science Great news, like my favorite football team the Denver Broncos during Super Bowl 50, sea turtles were a winner last year as their nesting numbers are trending upward! I recently attended the sea turtle permit holders meeting in Jacksonville, where basically a lot of people gather to talk turtles ... Read More »

Creating a Buzz Through Advertising

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BUSINESS BASICS Camden Smith DREAMFly Marketing This column focuses on creating a buzz using the marketing tactic, advertising. While press releases and article writing create some media buzz, organic promotion is easy if publicity is connected to advertising. Ways to Create Advertising Buzz Marketing research has shown that to create positive marketing buzz advertisers must connect with consumers and stir ... Read More »

Going Out on the Edge for Advertising

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BUSINESS BASICS Camden Smith DREAMFly Marketing Too often companies are weary of being different and yet when seeking marketing advice, the first request managers make is to set the company apart from the competition. Leaders must decide what they want. Being unique often means taking a risk in advertising, whereas being safe may mean simply redundantly promoting a business through ... Read More »