Wednesday , July 27 2016
Home » Tag Archives: Super Bowl

Tag Archives: Super Bowl

The 2015 Sea Turtle Scoreboard

Submitted Photo

By Kathy Worley, Conservancy of Southwest Florida Director of Environmental Science Great news, like my favorite football team the Denver Broncos during Super Bowl 50, sea turtles were a winner last year as their nesting numbers are trending upward! I recently attended the sea turtle permit holders meeting in Jacksonville, where basically a lot of people gather to talk turtles and discuss the 2015 highlights and players of the year. The main players that take to our beaches every year are the loggerhead (Caretta caretta), the green turtle (Chelonia mydas), and the leatherback (Dermochelys coriacea), while the hawksbill (Eretmochelys imbricata) ... Read More »

Creating a Buzz Through Advertising

BUZZING

BUSINESS BASICS Camden Smith DREAMFly Marketing This column focuses on creating a buzz using the marketing tactic, advertising. While press releases and article writing create some media buzz, organic promotion is easy if publicity is connected to advertising. Ways to Create Advertising Buzz Marketing research has shown that to create positive marketing buzz advertisers must connect with consumers and stir positive emotions. Buzz comes as a result of hitting a consumer’s sweet spot, meaning a topic they love to talk about and share with others by turning an ad campaign into a viral buzz online. Use humor or controversy to ... Read More »

Going Out on the Edge for Advertising

advertising

BUSINESS BASICS Camden Smith DREAMFly Marketing Too often companies are weary of being different and yet when seeking marketing advice, the first request managers make is to set the company apart from the competition. Leaders must decide what they want. Being unique often means taking a risk in advertising, whereas being safe may mean simply redundantly promoting a business through traditional branding. I endorse taking a chance, but make sure that chance is well researched. Recently, listening to the radio I heard an ad for a church attempting to connect with young audiences in need of entertainment-styled sermons, but it ... Read More »