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Tag Archives: Create Advertising Buzz

Creating a Buzz Through Advertising

BUZZING

BUSINESS BASICS Camden Smith DREAMFly Marketing This column focuses on creating a buzz using the marketing tactic, advertising. While press releases and article writing create some media buzz, organic promotion is easy if publicity is connected to advertising. Ways to Create Advertising Buzz Marketing research has shown that to create positive marketing buzz advertisers must connect with consumers and stir positive emotions. Buzz comes as a result of hitting a consumer’s sweet spot, meaning a topic they love to talk about and share with others by turning an ad campaign into a viral buzz online. Use humor or controversy to ... Read More »