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Tag Archives: Camden Smith

Creating a Buzz Through Advertising

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BUSINESS BASICS Camden Smith DREAMFly Marketing This column focuses on creating a buzz using the marketing tactic, advertising. While press releases and article writing create some media buzz, organic promotion is easy if publicity is connected to advertising. Ways to Create Advertising Buzz Marketing research has shown that to create positive marketing buzz advertisers must connect with consumers and stir positive emotions. Buzz comes as a result of hitting a consumer’s sweet spot, meaning a topic they love to talk about and share with others by turning an ad campaign into a viral buzz online. Use humor or controversy to ... Read More »

Going Out on the Edge for Advertising

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BUSINESS BASICS Camden Smith DREAMFly Marketing Too often companies are weary of being different and yet when seeking marketing advice, the first request managers make is to set the company apart from the competition. Leaders must decide what they want. Being unique often means taking a risk in advertising, whereas being safe may mean simply redundantly promoting a business through traditional branding. I endorse taking a chance, but make sure that chance is well researched. Recently, listening to the radio I heard an ad for a church attempting to connect with young audiences in need of entertainment-styled sermons, but it ... Read More »

New Fire Plans Review and Development Fee Reductions

The Growth Management Division and Board of County Commissioners made huge strides Tuesday in lessening the burden on developers and their customers by reducing fees and speeding up fire plans reviews. With development speed tied to new jobs in the area, fire plan reviews had in some cases delayed projects prompting discussions with fire districts about their impact on economic development. At Tuesday’s BCC meeting, Commissioners approved hiring County fire plans reviewers to assume control over reviews for East Naples, Golden Gate, Isles of Capri, Ochopee and Collier Fire District One. Additionally, the Board approved a $55,000 turn-key office lease with ... Read More »

How to Write an Online Article

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BUSINESS BASICS Camden Smith DREAMFly Marketing Our marketing firm receives numerous requests to write articles for businesses online, because managers struggle with understanding how to write for search engine optimization. In my last column, I suggested businesses look at hiring content writers for their websites and to submit articles to websites such as mashable.com, ezinearticle.com, examiner.com, ehow.com and articlesbase.com. Some of you requested writing tips for success. This month’s column focuses on four tips that are key to successfully writing an article for a third-party site and for your own website’s optimization with search engines. Submit articles that are 70 ... Read More »

Building Client Standards

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BUSINESS BASICS Camden Smith DREAMFly Marketing Being right is not always right for business. Developing strong customer service standards may mean adjusting a business’s attitude to improve sustainability of revenues. Customer service standards often encompass scripts for sales calls, how to handle upset customers and standards of discounts or other solutions staff is able to provide to consumers. The best customer service plan is cooperatively developed with a company’s marketing plan to ensure the brand’s tone of voice is consistent with consumers in advertising, in direct mail promotions, over the telephone and at the checkout counter. Every strong customer service protocol ... Read More »

How to engage this season

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BUSINESS BASICS Camden Smith DREAMFly Marketing Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special, encouraging them to invest in the company by purchasing your goods and services. Become the best sales person possible with five quick steps. The first step to engage customers is to greet them with a friendly tone within three to five seconds of walking through your business’s doors. So often in retail, customers may be ignored due to staff helping others. Assign a greeter for the door to ensure every ... Read More »

Social Media Confusion

SocialMedia

BUSINESS BASICS Camden Smith DREAMFly Marketing Facebook, Twitter, Linkedin, Foursquare, Yelp, Google Plus, Instagram, Pinterest and the newly relaunched myspace are just nine of more than a dozen social media choices for businesses to use as a means for connecting with consumers online. The number one question asked of my marketing firm is which one do I really need. The truth is, it depends on a business’s online message and return-on-investment focus. Facebook remains the number one choice for most online users including business, but with recent security changes making it more challenging for businesses to connect with users, there ... Read More »

New Economy Questions

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As season creeps into its final weeks, our marketing firm has received dozens of calls from businesses asking what advertising adjustments should be made for what appears to be a more stable economy. Since the 2007 economic slide, consumers have found more confidence in coupon clipping by reducing their spending. However, so far in 2013, consumer confidence is at an all time high with the anticipation of good things to come. As business owners and managers begin to review their advertising plans, it is important to remember that without showing confidence in consumers, they may – in turn – not ... Read More »

Consumers misunderstood online by businesses

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BUSINESS BASICS Camden Smith DREAMFly Marketing Forget about having a relationship with customers online and start getting on the right path to better online marketing success. In May, the Harvard Business Review reported that consumers are not seeking a relationship with brands they love online but instead are seeking coupons, discounts and comparative shopping. This may come as a shock to online brand managers who, according to the Decision Simplicity Report, often assume consumers want a relationship and are simply seeking information to remain informed. In person relationships remain key for consumers actually in your retail shop, hotel or business, ... Read More »

Is your business newsworthy?

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BUSINESS BASICS Camden Smith DREAMFly Marketing To be newsworthy means to be interesting. If this were true, every newspaper in every community would have to write articles from the thousands of press releases editors receive each day. This month, we will review what makes business news newsworthy. Last month, we provided tips for amplifying seasonal marketing strategies, one of which was to focus on newsworthy publicity. A board of directors may find a new CEO exciting, but unless the company sending this type of announcements is a national brand, most of time this type of press release will hit the ... Read More »

Social Media Moves From Fun to Investment

BUSINESS BASICS Camden Smith DREAMFly Marketing Facebook has become a bad version of the “Spam-a-Lot” musical rip off of Monty Python’s movie “The Holy Grail.” People using Facebook for personal communication with friends and family have long complained about unwanted spam messages and mail on the popular social media website. The issue now arises for business owners who are beginning to feel the pinch on their own Facebook accounts. Facebook is the second most visited website in the world. In an effort to protect its users, developers have consistently rolled out significant tracking tools of spammers or people sending unwanted ... Read More »

PR nightmares can happen to you

BUSINESS BASICS By Camden Smith DREAMFly Marketing As business owners, we think we can do no wrong sometimes, until of course a customer brings to our attention the fact that we may be wrong. The simple solution is to remember the customer is always right; however when it comes to publicity and the public’s reaction it is much tougher to control the result. Recently, news arose about a young life guard who saved a drowning person out­side of his protection zone and was then fired because he went out of his employer’s insured or covered area. The media blitz that ... Read More »

Four ways to drive non-seasonal business

BUSINESS BASICS Camden Smith DREAMFly Marketing As local consumers cheer for the end of season and say goodbye to bumper to bumper traffic and a lack of reservation spots available at their favorite restaurants, business owners gear up for the slower summer shopping season. Without national, multi-million dollar budgets, local business owners will need to call on more creative methods to grow business rather than closing for an entire month in August or September, known as “summer vacation.” The last U.S. Census Bureau report shows more than 300,000 annual residents in Collier County alone, so there are plenty of consumers ... Read More »

Three ways to fall back in love with work

BUSINESS BASICS Camden Smith DREAMFly Marketing If you are finding yourself swamped or feeling uninspired, you are not alone. Many business owners need a vacation, but are unable to take time off due to economic pressures and reduced staff to support time away from work. Three ways to pick yourself up, dust yourself off and lose the need to feel sorry for yourself at work will reward you with reduced stress and improved customer loyalty. When a worker is down in the mouth, customers notice. If you find yourself with the same attitude that makes you want to slap others, ... Read More »

Connected or Cavalier?

BUSINESS BASICS Camden Smith DREAMFly Marketing A new generation is born called Generation C, short for the “connected” generation. Assumptions may have business owners thinking this is a generation outside of the target audience traditionally 25 to 54-years-old, but according to Nielsen and NM Incite’s U.S. Digital Consumer Report released in February, Generation C is the primary digital consumer audience. Between the ages of 18 and 34, Generation C, formerly known as Generation Y, is connecting with brands and products in new and unique ways. More than 58 percent of Generation C members use mobile phones to access social media ... Read More »

Social media moves from fun to investment

BUSINESS BASICS  Camden Smith  DREAMFly Marketing Facebook, the second most visited website in the world, has grown even beyond a social media giant into a serious investment opportunity. On Wednesday, Feb. 1, 2012, the social media king filed papers to raise $5 billion or more with a stock offering this spring. Facebook filed its intention with the Securities and Exchange Commission (SEC) online. The SEC has reported it may take until May for the Facebook stock to become publicly available. Financial experts have been flooding the television with estimates on the soon-to-be net worth of Facebook founder’s Mark Zuckerberg as ... Read More »

Growth depends on growing customer satisfaction

BUSINESS BASICS Camden Smith DREAMFly Marketing Consumers are calling on businesses to cultivate stronger relationships with them and to deliver faster, more personal service. This year is about engaging customers in a shopping environment saturated with local, Internet and social media shopping options. There are four easy steps that every business should take during 2012 to grow organic customer relationships based on the 2011 American Customer Satisfaction Index (ACSI) report. In 2011, consumers reported in the ACSI that they were least satisfied with airlines, most likely due to price hikes and Federal Government regulations. Satisfaction slipped slightly for social media ... Read More »

Mobile coupons emerge as front runners

Camden Smith  DREAMFly Marketing The name of the game this holiday season is saving for businesses and consumers. You may have hot sales plans under way for your business, but are you tapping into the free mobile application coupon systems? Sounds complicated, but it’s even simpler than those famous holiday coupon mailers and much less costly. Kohl’s has already mailed out its “Gift Guide”, and Macy’s has sent out its Friends and Family coupons, but this year mobile location-based applications Foursquare, Yelp and Gowalla are more important than ever for marketing retail business. Foursquare boasts 10 million users with only ... Read More »

Overcoming branding fear

Camden Smith The business of branding is a serious business calling for more fun. They market. You buy. Important in today’s economic climate, branding is what gives your business legs, to keep it running through consumers’ minds. Oddly enough this basic sales principle seems to be stumping both start-up and established organizations. The fear of failure is shading business owners’ ability to properly brand their companies. By creatively sending messages about a company’s strengths and explaining why a business should be your first choice, business owners brand their way into your mind calling you to action to buy. You are ... Read More »