Coastal Breeze News

TO YOUR HEALTH Dr. Michelle Becker The American Academy of Family Physicians defines Family Medicine as “the medical specialty which provides continuing, comprehensive health care for the individual and family. It is a specialty in breadth that integrates the biological, clinical, and behavioral sciences. The scope of family medicine encompasses all ages, both sexes, each organ system, and every disease entity.” More simply, your Family Medicine physician is there to promote overall health and advocate all-encompassing well-being for people of all ages. But Family Medicine is much more. Treating families, sometimes four generations at a time–from the newborn baby to great ... Read More »

TO YOUR HEALTH  C. Scott Campbell  [email protected] he holiday season represents a renewed sense of personal reflection to many and a focus on joy and celebration to even more. A time when the media and public consciousness seems to center on the “joy” of the season as each of us finds ourselves emotionally moved by demonstrations of care and compassion— on television, at home, and in our communities. “Joy” seems to be everywhere. Though the concept of joy takes on a profoundly impactful meaning this time of year, the joy of serving the patient population is our very purpose at Physicians ... Read More »

TO YOUR HEALTH C. Scott Campbell [email protected]  Growing up in Richmond, Virginia, I had a front row seat as my father, Reverend Carl L. Campbell of the Ray of Hope Church, answered his calling and dedicated his life to caring for others. My father held this extraordinary position for 42 years. In the 31 years I have spent in health care—an industry inextricably linked to the concept of caring—I have come across countless people who say their choice of a health care career was based on a mission to help others. Yes, a calling to touch lives. Understandably, giving thanks and ... Read More »

TO YOUR HEALTH C. Scott Campbell  [email protected] Our people—physicians and staff—drive organizational performance. This is the reality for all health care organizations who provide services 24/7, 365 days a year. At Physicians Regional-Collier Boulevard, performance at our hospital begins and ends with our people—our Associates in conjunction with our medical staff. Consider this, day in and day out it is “people” who take care of patients, administer medications, perform life enhancing and lifesaving procedures, complete examinations and tests, respond to codes and deliver compassionate care to patients and their families. At Physicians Regional, we are committed to delivering the absolute best ... Read More »

TO YOUR  HEALTH  C. Scott Campbell  [email protected] October is National Breast Cancer Awareness Month. Originally launched in 1985, National Breast Cancer Awareness Month began as a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries. Initially, this focus on breast health was conceived to promote mammography as the most effective weapon in the fight against breast cancer—a goal that remains as relevant today is it did in 1985. About one in eight U.S. women (just under 12%) will develop invasive breast cancer over the course of her lifetime. However, to those of us in the ... Read More »

TO YOUR HEALTH C. Scott Campbell [email protected] Pysicians Regional Healthcare System continues to move forward with plans to open a new “walk-in” center on Marco Island no later than January, 2013. The “walk-in” clinic is one component of the 8,200 square foot presence being developed. Located at the Shops of Marco on the corner of Barfield and San Marco, the new medical center will include a “walk-in” clinic, physical therapy/rehab services, primary care physicians, and medical/surgical specialists. This initiative by Physicians Regional Healthcare Systems is designed to meet the demonstrated growing demand for immediate care. Though we have a very ... Read More »

TO YOUR HEALTH C. Scott Campbell [email protected] At Physicians Regional Healthcare System, we are serious about Getting2Great for the people we serve. Getting2Great (G2G) refers to a very important company-wide cultural transformation effort to fulfill our mission of providing the best possible local health care. A critical component of G2G is taking the time to listen to our patients about issues important to them—and, most importantly, acting on the feedback so generously provided. At present, we “listen” in a variety of ways: patient satisfaction surveys, patient rounding, and patient interviews. The patient survey process is coordinated through Press Ganey, the ... Read More »

TO YOUR HEALTH C. Scott Campbell  [email protected] This week, I wish to highlight the extraordinary effort of a specific Surgical Services nurse who relentlessly pursued ways to improve the delivery of exceptional patient-centered care—even during one of the most difficult and tragic patient outcomes: a miscarriage. Recently, a young woman presented to the Emergency Room at Physicians Regional-Collier Boulevard. The patient was actively miscarrying—a condition which required immediate emergency surgical care. The pre-admission nurse, Ellen Muratore, became empathetic for the mother and the understandable emotional pain of losing a child. Ellen also realized that the healthcare team could benefit from learning ... Read More »

TO YOUR HEALTH  C. Scott Campbell  [email protected]    As a local resident, it’s to my benefit to become actively involved in civic organizations. It is part of my nature to become engaged in the community and build relationships. As the CEO of Physicians Regional- Collier Boulevard, these civic affiliations also enable me to listen and better understand the priorities of the community at large. Every business leader and every citizen has the opportunity to take a small piece of community ownership through volunteerism. The very root of a community’s success is found in their spirit of volunteerism—all of us pulling together ... Read More »

TO YOUR HEALTH  C. Scott Campbell  [email protected]    With this column, I continue the discussion on the “Getting 2 Great” cultural transformation effort at Physicians Regional Healthcare System. In brief, Getting 2 Great is our framework for achieving excellence in people, service, quality, innovation, finance, and growth. Perhaps most important, Getting 2 Great is our compass for delivering exceptional patient-centered care. At Physicians Regional Medical Center-Collier Boulevard, we are very proud to have one of the top-rated Emergency Departments in the nation according to Press Ganey, our industry’s recognized leader in health care performance improvement. Furthermore, Press Ganey has placed Physicians ... Read More »

TO YOUR HEALTH  C. Scott Campbell  [email protected]  Getting 2 Great (G2G) refers to a very important company – wide cultural transformation effort to fulfill our mission of enabling America’s best local health care. As the CEO of Physicians Regional Healthcare System—Collier Boulevard, the implementation of this essential patient-focused program is my highest priority. At its core, G2G is about six key pillars that set a foundation for excellence: People, Service, Quality, Innovation, Finance, and Growth. Additionally, we have three guiding principles which steer our behavior: 1. We are servant leaders—being a servant leader means that in every role, we serve. ... Read More »

TO YOUR  HEALTH  C. Scott Campbell  [email protected]    When a medical emergency occurs, it’s not always easy to think clearly. But a health crisis means you need to act quickly. Understanding your choices for care ahead of time will help you when an emergency does happen. As CEO of Physicians Regional Healthcare System-Collier Boulevard, I am well aware that confusion can exist regarding appropriate action in emergency situations. When you need immediate medical help, you basically have three choices. You can call the 911 emergency number. You can go to a hospital emergency room. Or, you can call your doctor ... Read More »

TO YOUR HEALTH C. Scott Campbell  [email protected] One of the most important services offered by any healthcare facility is emergency care. Physicians Regional Medical Center/Collier Boulevard is well aware of this priority and provides 24/7 emergency care services of the highest caliber to residents of Marco Island and surrounding communities. Our state – of – the – art Emergency Room is staffed by physicians who are board certified in emergency medicine and supported by a quality nursing team and comprehensive diagnostic services. We are also pleased to report our hospital maintains quality and patient-satisfaction standards that hold a leading status in ... Read More »