Business Basics

Creating a Buzz Through Advertising

BUSINESS BASICS Camden Smith DREAMFly Marketing This column focuses on creating a buzz using the marketing tactic, advertising. While press releases and article writing create some media buzz, organic promotion is easy if publicity is connected to advertising. Ways to Create Advertising Buzz Marketing research has shown that to create positive marketing buzz advertisers must connect with consumers and stir ... Read More »

Going Out on the Edge for Advertising

BUSINESS BASICS Camden Smith DREAMFly Marketing Too often companies are weary of being different and yet when seeking marketing advice, the first request managers make is to set the company apart from the competition. Leaders must decide what they want. Being unique often means taking a risk in advertising, whereas being safe may mean simply redundantly promoting a business through ... Read More »

How to Write an Online Article

BUSINESS BASICS Camden Smith DREAMFly Marketing Our marketing firm receives numerous requests to write articles for businesses online, because managers struggle with understanding how to write for search engine optimization. In my last column, I suggested businesses look at hiring content writers for their websites and to submit articles to websites such as,,, and Some ... Read More »

2014 Marketing Trends

BUSINESS BASICS Camden Smith DREAMFly Marketing Keeping up with the Jones’ is a cliché to follow in business, but businesses should take it one step further and beat the Jones’ when it comes to business. In 2014, marketing success is based less on the basics of advertising and more on businesses finding unique ways to deliver goods and services. Technology and ... Read More »

Building Client Standards

BUSINESS BASICS Camden Smith DREAMFly Marketing Being right is not always right for business. Developing strong customer service standards may mean adjusting a business’s attitude to improve sustainability of revenues. Customer service standards often encompass scripts for sales calls, how to handle upset customers and standards of discounts or other solutions staff is able to provide to consumers. The best customer ... Read More »

How to engage this season

BUSINESS BASICS Camden Smith DREAMFly Marketing Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special, encouraging them to invest in the company by purchasing your goods and services. Become the best sales person possible with five quick steps. The first step to engage customers is ... Read More »

Social Media Confusion

BUSINESS BASICS Camden Smith DREAMFly Marketing Facebook, Twitter, Linkedin, Foursquare, Yelp, Google Plus, Instagram, Pinterest and the newly relaunched myspace are just nine of more than a dozen social media choices for businesses to use as a means for connecting with consumers online. The number one question asked of my marketing firm is which one do I really need. The ... Read More »

New Economy Questions

As season creeps into its final weeks, our marketing firm has received dozens of calls from businesses asking what advertising adjustments should be made for what appears to be a more stable economy. Since the 2007 economic slide, consumers have found more confidence in coupon clipping by reducing their spending. However, so far in 2013, consumer confidence is at an ... Read More »

Consumers misunderstood online by businesses

BUSINESS BASICS Camden Smith DREAMFly Marketing Forget about having a relationship with customers online and start getting on the right path to better online marketing success. In May, the Harvard Business Review reported that consumers are not seeking a relationship with brands they love online but instead are seeking coupons, discounts and comparative shopping. This may come as a shock ... Read More »

Is your business newsworthy?

BUSINESS BASICS Camden Smith DREAMFly Marketing To be newsworthy means to be interesting. If this were true, every newspaper in every community would have to write articles from the thousands of press releases editors receive each day. This month, we will review what makes business news newsworthy. Last month, we provided tips for amplifying seasonal marketing strategies, one of which ... Read More »

Gearing up for season

BUSINESS BASICS BUSINESS BASICS DREAMFly Marketing Many of our readers have asked for effective season planning tips so this week the column breaks down four must-haves for any business’s advertising promotions. First things first. Let us just get this out of the way. If you are a manager or business owner and you focus entirely on season, this is why ... Read More »

Social Media Moves From Fun to Investment

BUSINESS BASICS Camden Smith DREAMFly Marketing Facebook has become a bad version of the “Spam-a-Lot” musical rip off of Monty Python’s movie “The Holy Grail.” People using Facebook for personal communication with friends and family have long complained about unwanted spam messages and mail on the popular social media website. The issue now arises for business owners who are beginning ... Read More »

PR nightmares can happen to you

BUSINESS BASICS By Camden Smith DREAMFly Marketing As business owners, we think we can do no wrong sometimes, until of course a customer brings to our attention the fact that we may be wrong. The simple solution is to remember the customer is always right; however when it comes to publicity and the public’s reaction it is much tougher to ... Read More »

QR code business to the top

BUSINESS BASICS Camden Smith DREAMFly Marketing   A Quick Response Code could help businesses grow in popularity with younger consumers. It may sound like a foreign language, but most of us have seen business cards and promotional products with odd looking sci-fi codes on them, usually in the shape of a square. These are QR codes, also known as Quick ... Read More »

Four ways to drive non-seasonal business

BUSINESS BASICS Camden Smith DREAMFly Marketing As local consumers cheer for the end of season and say goodbye to bumper to bumper traffic and a lack of reservation spots available at their favorite restaurants, business owners gear up for the slower summer shopping season. Without national, multi-million dollar budgets, local business owners will need to call on more creative methods ... Read More »

Three ways to fall back in love with work

BUSINESS BASICS Camden Smith DREAMFly Marketing If you are finding yourself swamped or feeling uninspired, you are not alone. Many business owners need a vacation, but are unable to take time off due to economic pressures and reduced staff to support time away from work. Three ways to pick yourself up, dust yourself off and lose the need to feel ... Read More »

Connected or Cavalier?

BUSINESS BASICS Camden Smith DREAMFly Marketing A new generation is born called Generation C, short for the “connected” generation. Assumptions may have business owners thinking this is a generation outside of the target audience traditionally 25 to 54-years-old, but according to Nielsen and NM Incite’s U.S. Digital Consumer Report released in February, Generation C is the primary digital consumer audience. ... Read More »

Social media moves from fun to investment

BUSINESS BASICS  Camden Smith  DREAMFly Marketing Facebook, the second most visited website in the world, has grown even beyond a social media giant into a serious investment opportunity. On Wednesday, Feb. 1, 2012, the social media king filed papers to raise $5 billion or more with a stock offering this spring. Facebook filed its intention with the Securities and Exchange ... Read More »

Growth depends on growing customer satisfaction

BUSINESS BASICS Camden Smith DREAMFly Marketing Consumers are calling on businesses to cultivate stronger relationships with them and to deliver faster, more personal service. This year is about engaging customers in a shopping environment saturated with local, Internet and social media shopping options. There are four easy steps that every business should take during 2012 to grow organic customer relationships ... Read More »

Mobile coupons emerge as front runners

Camden Smith  DREAMFly Marketing The name of the game this holiday season is saving for businesses and consumers. You may have hot sales plans under way for your business, but are you tapping into the free mobile application coupon systems? Sounds complicated, but it’s even simpler than those famous holiday coupon mailers and much less costly. Kohl’s has already mailed ... Read More »