Ad Rates

Our Mission

Provide a fresh perspective on local news and information in a reader friendly attractive format. Our staff is a group of dedicated, civic-minded professionals with many years of experience in keeping their fingers on the pulse of Southwest Florida. Our goal is to put readers in touch with the area in which they live and play. With that, we bring them closer to you, the business owner. Your message in Coastal Breeze News will be received by over 30,000 readers with each edition! With today’s business trends, we understand your need to target advertising where it’s the most cost effective. The Coastal Breeze News rates and distribution have been designed with that goal in mind! Call today to see how we can help your business grow.

Respectfully,
Val Simon

Distribution

Coastal Breeze News publishes and distributes 10,000-15,000 copies (depending on season) every other week to over 300 locations in our coverage area. Based on newspaper industry standards showing an average of 2.5 readers per copy, Coastal Breeze News advertisers can reap the benefits of reaching over 25,000 people per issue! Our coverage area includes Marco Island, Isles of Capri, Goodland, Naples, Everglades City and Chokoloskee. These are vibrant communities with commerce, recreation and entertainment intertwined in their appeal to full-time residents, visitors and seasonal residents.

We’re verified! Coastal Breeze News circulation is audited by the Circulation Verification Council which uses the most thorough stringent methodology in the industry-meaning you can TRUST our numbers!

Advertising Sizes & Rates

Sizes are for a quick look at our rates, other sizes available.
All prices include full color.
Nonprofit organizations with 501c 3 status, annual rate.

Contracts – Rates are per issue

Annual Contract (26 Times)
Full Page $475
Half Page $245
Quarter Page $130
Eighth Page $69

13 Times Contract (6 months coverage)
Full Page $525
Half Page $290
Quarter Page $150
Eighth Page $78

6 Times Contract (3 months coverage)
Full Page $575
Half Page $305
Quarter Page $160
Eighth Page $89

No Contract:
Full Page $800
Half Page $475
Quarter Page $250
Eighth Page $150

Ad Material Deadline

Friday at 4 p.m., one week prior to publication. Ads requiring proofs MUST adhere to this deadline with final proof corrections received by 5 p.m. Monday.

Classified deadlines Monday, 12 noon.

Acceptable Materials

Specifications to help us maintain the highest possible reproduction quality for your ad:

Do not submit ads done in Microsoft Publisher or Excel. We prefer .pdf format for materials, but can also accept .jpg or .tif versions. Use 200 to 300 ppi (pixels per inch) to accommodate our 100-line screen with a 30% gain. All fonts must be embedded in the file. We use a CMYK format. Black text MUST be at 100% black (100% K only) for proper reproduction. No other color layers. Digital photographs must be 200 to 300 ppi and large in size. Internet images at 72 ppi will not reproduce in newsprint.

Effective Ad Layout Tips

Headline Focus: Be concise and entice the reader to read the rest of the copy.
Typefaces: Utilize bold, italics and spacing without mixing a variety of typefaces.
White Space: Make sure there is enough open space in your ad, not too busy.
Reason: Create a sense of urgency; give a reason to buy now.
Simplify: Say what you want to say but keep it simple, not wordy.
Images: Logos and photos attract attention and are recognizable.

Classifieds

Classified ads up to 20 words free for 2 editions. $5 for 20 words subsequent ads. Additional words, or features, are charged extra. Call for quote.

Click here to go to ‘Classifieds’ and download/print a classifieds ad request form.

Inserts

Inserts start at $25 per thousand, with materials supplied no later than 8 days prior to insertion. Multiple page inserts or printing quotes are available. Call your marketing representative for information.

Accounts

If you would like to set up an account for billing purposes, please see your account representative for information. Until credit account has been approved, ads require cash in advance and are eligible for a 2% discount.

Liability: Errors and Omissions

The Publisher has the right to reject or refuse any advertisement for any reason and is not bound to disclose such reasons. We work diligently to make sure our advertisers are pleased with their ads. Coastal Breeze News and Coastal Breeze Publishing cannot be held liable for any errors or omissions due to negligence or otherwise. Total liability is restricted to the first run of any advertisement and limited to running at no cost the amount of space equal to that in which the error occurred.

2013 Publication Dates Deadline Dates

January 11 January 4

January 25 January 18

February 8 February 1

February 22 February 15

March 8 March 1

March 22 March 15

April 5 March 29

April 19 April 12

May 3 April 26

May 17 May 10

May 31 May 24

June 14 June 7

June 28 June 21

July 12 July 5

July 26 July 19

August 9 August 2

August 23 August 16

September 6 August 30

September 20 September 13

October 4 September 27

October 18 October 11

November 1 October 25

November 15 November 8

November 29 November 22

December 13 December 6

December 27 December 20

Find us on Facebook or stay in touch with our mobile app for your smart phone,
download app at: http://wbxapp.com/coastal-breeze-news

Check out the website with this QR Code:

3 comments

Thomas Cooper, CFP
July 20, 2010 at 9:10 pm

Please call Tom at the number listed. I wish to advertise.
Markus
February 4, 2010 at 12:48 pm

Hi,

may I suggest, that you include the name
of the person(s) to contact when someone
want to run an ad in your paper

pls have someone contact me in ref.
to an ad …

thanks

markus
Ian Clausen
February 1, 2010 at 9:11 am

We would be interested in advertising with you. Could you please have someone contact me.

Thank you.

Ian Clausen, Realtor, GRI
239 394 1870