Wednesday , August 27 2014
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To be or not to be… Enhanced

ALL THAT GLITTERS
Richard Alan
harborgoldsmith@comcast.net

I may have touched on this subject in the past but the increase in popularity on Clarity Enhanced (C.E.) diamonds have piqued the interest of many that are unaware of the product and process in my shop the past couple of months.

Yes, it’s true some jewelers won’t even consider selling them in their stores. I have been dealing with all kinds of diamonds since the tender age of 15 and have been involved in buying from dealers and cutters all over the world. Israel, Amsterdam, Belgium, Boston, New York City, L.A. and beyond!

What makes clarity enhanced diamonds stand out is very simple… More bang for your buck! Who would not want a larger and brighter diamond for less money? So what’s the catch? This is where technology comes into play. The clarity enhancement technology is not exactly brand new, it has been around for over 30 years or so. Since 1982, by inventor Zvi Yahuda, to be exact.

The Yahuda Company bought nice high color diamonds that other buyers would not buy because the inclusions were noticeable to the naked eye. Zvi discovered a way to laser drill into the feathered inclusion, add a special microscopic material and virtually make the feather or flaw appear to disappear. Thus making the ugly duckling, so to speak, become an attractive swan! The process is quite amazing; the fact that the diamonds are high white in color make the results even more dramatic.

When I first came to Marco Island in 1994 and opened my retail shop a couple of years later I found that there was a market for C.E. diamonds here. The first year I sold over a hundred carats of Yahuda diamonds mostly as pairs of stud earrings and large important rings – two, three and five carats each.

Why? Because back then, C.E. diamond products made sense. Ten years ago a mediocre pair of two carat total weight earrings could cost you an easy $8,000. By mediocre, I mean dark gray in color and full of visible flaws. My Yahuda diamond studs were ten times brighter and flawless to the naked eye, and cost 30% less. It was a no brainer even for those with a half a brain.

There were some who walked away and bought the non-enhanced, poor quality, “discounted” diamond studs elsewhere and realized later they purchased a pair of “dogs” they could not return.

Well, here it is ten years later and many of us have finally begun clawing our way out of the worst recession I can honestly remember. Many want to buy some nice things again, and I’m thankful one of those nice things are my diamonds – enhanced or not, I sell an equal amount of both.

Want to know something cool? Compare them side by side – I bet you won’t be able to tell the difference except by the price tag.

Ethics do come into play here. It is imperative that the customer knows what he or she is purchasing. A C.E. diamond is basically a diamond with one or more laser holes drilled into it. The process does improve the appearance but does not improve the clarity grade, they are available as certified diamonds and must state that they are in fact “Clarity Enhanced.”

Yahuda engraves that fact and a serial number on every C.E. diamond it sells. Any questions you may have about C.E. diamonds may be answered on their website at www.yahuda.com.

 

Fair Tidings to my Green diamond seekers. Here is a crumb, a morsel, a tidbit… A clue to slot # 2:

In the land of good, where buzzards lope, they come from near and far.

A big salty lady sits silently by a minuscule bar.

Safe and dry while she’s cradled high.

Your second numbers appear twice to even the sober eye.

 

Not yet an authorized seeker to the $10,000.00 Marco Green Diamond Quest? Just show up at: The Harbor Goldsmith at The Island Plaza, 680 Bald Eagle Drive and request an authorized chart and rules to begin your quest. The date of the drawing is April 11th 2014

 

About The Author

Richard Alan is a designer/goldsmith and owner of the Harbor Goldsmith at Island Plaza and welcomes your questions about all that glitters. Contact him at 239-394-9275 or harborgoldsmith@comcast.net

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