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Social media moves from fun to investment

BUSINESS BASICS 

Camden Smith 

DREAMFly Marketing

Facebook, the second most visited website in the world, has grown even beyond a social media giant into a serious investment opportunity.

On Wednesday, Feb. 1, 2012, the social media king filed papers to raise $5 billion or more with a stock offering this spring. Facebook filed its intention with the Securities and Exchange Commission (SEC) online.

The SEC has reported it may take until May for the Facebook stock to become publicly available. Financial experts have been flooding the television with estimates on the soon-to-be net worth of Facebook founder’s Mark Zuckerberg as high as $27 billion. Advertising has been the primary supporter of the social media platform, until now. With companies looking to market themselves to a core audience, Facebook has been a leader in offering the ability to target online ads to active online consumers.

Facebook currently has more than 800 million active users, according to the SEC filing, which is an increase by 45 percent over 2010; however, user growth has slowed in the United States.

Zuckerberg, 27, reported on Facebook he wanted to take the company public once the company became too big to keep its finances private.

More than a news story, this is a boost for investors and users already on Facebook. It is assumed everyone is using Facebook, but this is simply not true.

For businesses selling products or trying to connect personally with consumers, Facebook has become an effective communications platform just as LinkedIn has.

Google Plus is on the rise with active users, but, with Facebook making a public stock offering, the social media platform is set to raise enough funds to inject some serious technological muscle behind its visionary ideas.

In Zuckerberg’s letter in the IPO filing he said the goal remains to provide better social opportunities for Facebook users to share their thoughts and opinions that historically had not been as readily available. He wrote, “Simply put: we don’t build services to make money; we make money to build better services.”

While businesses connect with consumers and Facebook users connect with family and friends, this is certain. Facebook is about to change the history of social media once the stocks begin to sell and new features are most definitely added.

Camden Smith, owner of DREAMFly Marketing LLC, has more than eight years expertise in branding and marketing strategy and 13 years experience in public relations. Formerly a WINK-TV reporter, Smith is an award-winning PR strategist and lives in Naples with her husband. Visit Smith at http://dreamfly marketing.com 


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